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Fruitville is a census-designated place in Sarasota County, just east of the city of Sarasota, and part of the North Port–Bradenton–Sarasota metropolitan area.

Settler Charles Reaves, who arrived in 1876, is credited with naming the area Fruitville after the abundance of fruit growing there; he became postmaster in 1895, when the community had just 115 residents.

Fruitville is the site of the first church in what is now Sarasota County — Friendship Baptist Church, chartered in 1875, which received donated land in Fruitville in 1887 for the community's first cemetery.

Fruitville's first school opened in 1887 in the Reaves family's converted corncrib for just ten children; a modern Fruitville Elementary was finally built in 1941 with Works Progress Administration funding.

Sarasota County's first municipal airport stood in Fruitville — dedicated in 1929 on a 160-acre site, later renamed Lowe Field, it operated until 1961; a World War I Army airfield called Franklin Field had also operated in Fruitville starting in May 1918.

Fruitville was prime celery country: a drainage district created in 1923 drained the area's sawgrass wetlands to open roughly 8,000 acres of farmland, and the drained fields are remembered today as the Celery Fields.

Fruitville had a population of 15,484 at the 2020 census, up from 13,224 in 2010, living in about 6,629 households.

The Fruitville Library, a branch of the Sarasota County Library System, opened on December 8, 2001, after the county commission renamed it from the planned 'East County Library' just a month before opening.

Local schools include Fruitville Elementary, McIntosh Middle School, and Cardinal Mooney High School, a private Catholic high school.