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Plain is a village in Sauk County in south-central Wisconsin, located in the Town of Franklin along Wisconsin Highway 23.

The Plain area was originally known as Cramer's Corners, after the Cramer brothers — John, Jeremiah, Adam and Solomon — who moved there in the early 1850s from Richland County, Ohio.

Plain's first rough buildings earned the settlement the nickname "Logtown."

A post office was established at Plain in 1860, and Plain formally became an incorporated village in 1912.

The origin of Plain's name is genuinely disputed: a 1912 book on Sauk County place names said it was "called Plain because the inhabitants were plain people," while a popular but undocumented rumor claims it honors the Shrine of the Virgin Mary at Maria Plain near Salzburg, Austria.

In 1867 the Kraemer family from Irlach, Bavaria, settled in Plain, beginning a strong German heritage that still shapes the village.

Plain had 749 residents at the 2020 census; at the 2010 census its 773 residents lived in 321 households.

Plain covers just 0.83 square miles, all of it land.

Sister Rose Thering (1920-2006), a Racine Dominican sister from Plain, became a professor of Catholic-Jewish dialogue at Seton Hall University and a nationally known figure in Catholic-Jewish relations.