Discreet Biohazard Cleanup Near North Waterloo Waterloo, WI

Waterloo is a city in Jefferson County in southeastern Wisconsin, at the junction of Highways 19 and 89 in the Watertown-Fort Atkinson micropolitan area.

Waterloo's name was suggested by a French resident who had served as one of Napoleon's soldiers at the Battle of Waterloo.

Waterloo is the world headquarters of Trek Bicycle Corporation, one of the largest bicycle manufacturers in the world.

Trek was founded in Waterloo in 1976 by Dick Burke and Bevil Hogg, who began building steel touring frames with just five employees in a red barn that had once been a carpet warehouse.

In Trek's first year, 1976, the tiny Waterloo shop produced exactly 904 frames, which sold for about $300 each.

The original red barn still stands in Waterloo and is still used to manufacture molds for Trek's carbon-fiber tubes, while the company's headquarters campus at 801 West Madison Street houses its design, engineering and research operations.

Waterloo is also the headquarters of Van Holten's Pickles, and it was formerly the home of Perry Printing, later known as Perry-Judd.

The first Trek 100 charity ride was held in Waterloo in 1990, drawing hundreds of cyclists to raise money for the Midwest Athletes Against Childhood Cancer Fund.

Trek itself describes Waterloo as a classic small town with a Main Street, a grocery store, a bowling alley, Fireman's Park and a single four-way stop sign.

The 2020 census counted just under 3,500 residents in Waterloo, which means one of the world's biggest bicycle companies is run from a town of only a few thousand people.